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Travelers navigate security lines at Minneapolis-St. Paul International Airport Terminal 1 on March 23, 2026 in Minneapolis, Minnesota. Stephen Maturen | Getty Images Fewer people are flying this year, but with airfare this high and climbing , airline executives say that's just fine.
The number of people screened at U.S. checkpoints is on track for its first annual decline since 2020. Major U.S. carriers have said capturing higher fares is more important than fully filling their planes or flying record numbers of travelers. "We're actively prioritizing yield versus load factor and really happy as we see it.
It fits right in with the premium investments that we're making," American Airlines Chief Commercial Officer Nat Pieper said on the company's earnings call Thursday. American's load factor, a gauge of how full planes are flying, fell to 83.4% in the third quarter from 86% in the same quarter of 2025. Fares keep climbing The price of plane tickets has skyrocketed as airlines grapple with a spike in jet fuel prices, their biggest expense after labor, and pass more of those costs on to customers.
Fares in September were up more than 22% from a year earlier, according to the latest inflation read. Fare tracker Hopper said it expects this holiday season to come with the most expensive ticket prices in years. The average Southwest Airlines fare in the third quarter, for example, was $231.69, up close to $50 from a year earlier.
That doesn't include Southwest's new fees, like its extra charges for checked bags or a seat closer to the front of the plane. The airline's count of revenue passengers, however, fell 3.2% from a year ago, to about 33.5 million people. Still, both fares and the passenger counts exceeded Southwest's expectations.
"Passenger fares came in about $3 above what our forecast was and the more important thing is that passenger volumes also exceeded our expectations," Southwest CEO Bob Jordan said on an earnings call Thursday. Since April — when airlines began warning in earnest about profits taking a hit from the spike in jet fuel — through Thursday, about 9.3 million fewer people were screened at airport checkpoints compared with the same period of 2025, according to the Transportation Security Administration. While that's down less than 2% from last year, it follows years of growth.
With jet fuel prices more than double year-ago levels — as seen in U.S. Gulf Coast spot prices going for $4.63 a gallon, according to the U.S. Energy Information Administration — airlines have been focused on recovering as much of the fuel spike as possible.
Even despite some drops, airline executives said during their earnings calls that travel demand overall is robust, especially for profitable premium cabins like business class. And not every carrier is seeing a decline. United Airlines flew 2.4% more passengers in the third quarter than it did a year ago, and said its unit revenue rose by 16%, the biggest increase since the pandemic.
"I've been pleasantly surprised at the industry's ability this year to raise yields and pass through much of the increase in fuel prices," CEO Scott Kirby said on the company's earnings call Wednesday. "So it's possible that airlines will continue to focus on yields at the expense of load factor and that alone could get us to double-digit margins next year." Profit hit Most airlines are anticipating that fuel costs will continue to bite, but executives say they're confident in their pricing power. United, for example, said it expects to pay an average of $4.80 a gallon for fuel in the fourth quarter, up from an average price of $3.90 a gallon in the third.
American, United, Delta Air Lines and Southwest all cut their profit forecasts for 2026 this month when they reported earnings. American is the only one of the four that expects to post a loss this year. American and others have also reduced growth plans or warned the industry could dial back on its goals for expanding capacity, which could keep fares elevated.
Reduced capacity can make bookable seats scarcer, driving up prices even more if demand holds. The carriers said demand has been particularly strong for premium seats, which command hundreds, if not thousands of dollars, more than coach tickets. Read more about airlines' race to win over big spenders Alaska Airlines unveils massive premium cabin overhaul in high-end travel race Budget airline king Bill Franke warms to first-class seats and premium upgrades United ditches more economy seats to make room for bigger premium cabins with new layouts Caviar and privacy: Airlines' business-class wars are here American Airlines is arriving late to the luxury travel boom.
Can it catch up? First-class seats are getting so fancy they’re holding up new airplanes Airlines can’t add high-end seats fast enough as travelers treat themselves to first class Smaller airlines set to report results in the coming weeks, including Frontier Airlines and Allegiant Air , have traditionally focused on more price-sensitive customers, which could show if those travelers are pulling back at all. One factor that could also affect air travel is the demise of Spirit Airlines, which went out of business in early May.
"Some of its customers have likely stopped flying," Bank of America said in a research note Thursday.
Source: CNBC
